Any brand wants to have a logo that’s recognisable to consumers across the world, but how many of us can actually draw famous logos from memory?
A study by UCLA asked 85 students to draw the seemingly iconic Apple logo from memory – but only one got close.
AdWeek decided to recreate the study in New York’s Time Square, capturing people’s responses as they attempted to draw famous logos, including Nike, Amazon, and Target.
Watch the video here and tell us if you think you could draw a famous logo from memory.
Filed under: Design, Marketing Tagged: Advertising, brand, consumers, creative, Design, fun, Logo, Marketing
